Business analytics consultancy
Behind familiar figures are patterns that can change where you invest, what you fix, and how you grow. We investigate your business data to uncover opportunities and problems that routine reports can miss.
For small and mid-sized businesses.
Built around the data you already have.
Brilliant solutions, clearly presented.
Discover. Understand. Act.01 / The unexplored detail
The useful discovery is often a connection: between a discount and a buying habit, a delivery rule and a shrinking margin, or growth in one group and decline in another.
Margins & revenue
Small orders, special discounts, frequent returns, and expensive deliveries can change the value of a customer or product. Combining those records reveals where revenue stops translating into contribution.
Customers & marketing
A flow of new buyers can conceal weaker repeat purchasing. Compare customers by when and how they arrived to see which relationships last—and which acquisition channels only look successful at first.
Inventory & operations
A delay that looks random may cluster around certain products, suppliers, order sizes, or times of day. Finding that pattern helps you investigate the cause instead of repeatedly treating the symptom.
The connections between reports
Sales, stock, payments, and service records describe different parts of the same business. Connecting them can expose missed charges, unusual exceptions, or opportunities that no individual report shows.
These are starting points for investigation. What matters in your business depends on the evidence.
02 / What a headline can hide
Illustrative example · fictional data
An online shop sees its repeat-purchase rate rise from 24% to 26%. A reassuring result—until the customers are separated by how they were acquired.
Repeat purchasing fell in both groups. The overall rate rose because more customers came from referrals, the group already more likely to return.
That changes the next question: what changed in the experience of each group, and where should the business investigate first?
24% 26%
Customers who bought again within 90 days| Source | Earlier cohort | Later cohort |
|---|---|---|
| Referrals | 60%120 of 200 | 50%200 of 400 |
| Paid acquisition | 15%120 of 800 | 10%60 of 600 |
| All customers | 24%240 of 1,000 | 26%260 of 1,000 |
Both cohorts have the same 90-day observation window. Figures show repeat buyers out of acquired customers.
This fictional example illustrates a mix effect, not a client result. It identifies a pattern; it does not establish why purchasing changed.
03 / From discovery to decision
An interesting pattern is only the beginning. The work is to check whether it holds up, understand its business relevance, and make the next decision clearer.
Understand how you make money, where you feel friction, and which decisions could benefit from a closer look. You do not need a fully formed analytical question.
Connect relevant records, examine differences, and test possible explanations. Check data quality and distinguish useful signals from misleading patterns.
Receive the findings, their implications, and prioritized next steps—with the assumptions, uncertainty, and limits made explicit.
What you take away
A focused report you can use to make decisions, supported by the charts and calculations that matter. Scope, fees, and timing are agreed before the work begins.
A direct working relationship
I’m Iago Seleme, founder of Piancastelli Analytics. You work directly with me, from the first discussion to the interpretation of the findings.
Your experience tells us where to look. The analysis helps test what you suspect—and discover what you may not yet have thought to ask.
Iago Seleme Founder · Piancastelli Analytics
Before we begin
That is a reasonable starting point. Tell me how your business works and which records you keep. We can identify useful areas to explore and agree a focused scope, without assuming in advance what the findings will be.
Your reports may answer recurring questions about sales, stock, or performance. A focused investigation looks across those records, compares groups and time periods, and tests explanations for patterns the standard reports do not explore.
No. Spreadsheets and exports from your existing systems can be a starting point. First we assess what the records can support, where they disagree, and whether preparation or additional information is needed.
Yes. One business area, decision, or concern can provide a manageable first scope. The work and fee depend on the available data and what is needed to reach a useful conclusion.
Discuss your data
You don’t need to know the answer—or even the exact question. Tell me about your business and what you would like to understand better.
A useful place to start
“Sales are growing, but the business doesn’t feel more profitable.”
“We have years of customer records. I’m not sure what we could learn from them.”